BRANDING
YOU FEEL
Build a brand that people feel a connection with and are driven to support and represent the brand in their own lives.
PROJECT: ROGUE PAINT THE CAN DEAD
CHALLENGE:
Create a campaign that will bring excitement and engagement back to a legacy product with the goal of growing placements and sales securing the products position in the market.
SOLUTION:
We designed a campaign set around the Halloween season promoting Dead Guy Ale by challenging people to create their own Dead Guy inspired artwork on a can. We utilized a specially designed package, celebrity and influencer partnerships, social media activation, Dead Guy themed events, retail POS programing, and distributor incentives to drive placements, consumer engagement, and sales.
PROJECT: ROGUE MONSTERS OF IPA
CHALLENGE:
Create a product line and marketing strategy that introduces Rogue to a new younger customer base.
SOLUTION:
We targeted younger craft beer drinkers with a series of IPAs and a packaging, naming, and marketing concept that went after fans of adult animation, the outdoors, campfire legends, and gamers. Our campaign utilized a series of short animations that encouraged engagement through social media and a strategic partnership with UNTAPPD. The campaign was boosted by influencers, media coverage, and events. We also created a sales support program with retail POS & merchandise.
PROJECT: ROGUE X ONE MOTO X ICON
CHALLENGE:
Create broader brand awareness beyond current target consumers and reach new consumers that resonate with the brand.
SOLUTION:
We identified a new target consumer in the maker / builder / DIY community that Rogue had not previously engaged with. We used experiential marketing to engage the target consumer by partnering with the One Moto Show for events at Rogue Public Houses and a hosted pop-up pub at the One Moto Show. We also partnered with ICON Motorsports to create a special beer for the event.