Comic-style explosion graphic with the word 'BANG' in bold white letters outlined in black, on a yellow burst background with black lines indicating impact.

MARKETING

THAT HITS

CAMPAIGNS & CREATIVE

We craft bold marketing that drives action. From creative campaigns to product launches and digital strategies, we make brands unforgettable.

AI Automation - Product Launches - Awareness Campaigns - Seasonal Promotions - Events - Re-Branding Strategy - Social Media - Out Of Home - Lead Generation & More...

PROJECT: ROGUE PAINT THE CAN DEAD

A collage of six photos. The top center shows a sign for 'Rogue Paint The Can Dead'. The top left shows a man with a beard holding a black and white skull sticker. The top right shows a man smiling holding a black and white painted object. The bottom left shows a man in a cap and colorful apron sitting in front of a painted mural. The bottom center shows a woman with dark hair holding a can and a paintbrush. The bottom right shows a man with sunglasses and a cowboy hat holding a black skull painted object.
A man wearing glasses, a black cap, a white Morimoto T-shirt, and gray shorts, holding a box of snacks with The Walking Dead branding and making a peace sign with his right hand, standing outdoors in front of greenery.
Person holding a limited edition Rogue Paint Can box with Halloween-themed designs.
Three soda cans with colorful, space-themed artwork featuring a skeleton astronaut, abstract patterns, and the words 'DEAD BOY ALE' on the middle can.
Nail polish remover bottle and manicure tools in a black coffin-shaped box with orange interior, including a white-capped bottle, a black and white nail polish pen, a metal cuticle pusher, and a small black tool.

CHALLENGE:

Create a campaign that will bring excitement and engagement back to a legacy product with the goal of growing placements and sales securing the products position in the market.

SOLUTION:

We designed a campaign set around the Halloween season promoting Dead Guy Ale by challenging people to create their own Dead Guy inspired artwork on a can. We utilized a specially designed package, celebrity and influencer partnerships, social media activation, Dead Guy themed events, retail POS programing, and distributor incentives to drive placements, consumer engagement, and sales.

PROJECT: ROGUE MONSTERS OF IPA

Poster for 'Rogue Monsters of IPA' featuring illustrations of a winged wolf, a snake, and a muscle-bound monster with a tongue, set against a green and black background.

CHALLENGE:

Create a product line and marketing strategy that introduces Rogue to a new younger customer base.

SOLUTION:

We targeted younger craft beer drinkers with a series of IPAs and a packaging, naming, and marketing concept that went after fans of adult animation, the outdoors, campfire legends, and gamers. Our campaign utilized a series of short animations that encouraged engagement through social media and a strategic partnership with UNTAPPD. The campaign was boosted by influencers, media coverage, and events. We also created a sales support program with retail POS & merchandise.

A comic-style illustration of animals in a forest with three panels. The first panel shows a dark cave with glowing eyes and a nose peeking out. The second panel features a bear and a raccoon drinking from a stream, with the caption 'Our heroes find themselves in a solemn predicament.' The third panel displays a large, muscular boar with glowing eyes and a raccoon in a beer can, with the caption 'They are out of beer.'
Colorful comic-style illustration of a vampire bat creature with blue skin, pink wings, and fangs, titled 'Batsquatch' in bold, stylized yellow and pink letters.
A comic-style illustration of a sea monster with a dragon-like head and glowing eyes, titled 'Colossal Claude'.
Illustration of Gumberdog, a fierce, orange, mythical creature with sharp teeth, horns, and glowing eyes, set against a dark background.
Logo featuring two bottles clinking with the text 'UNTAPPD' and 'DRINK SOCIALLY' underneath.
Gray baseball cap with a colorful stitched animal patch, placed on a wooden surface in front of a glass of beer with a frothy head, outdoors with blurred greenery in the background.
Three cans of Rogue beer with colorful labels, featuring a Gumberoo, a Colossal Glaude, and Batsquatch, placed on a log outdoors.

PROJECT: ROGUE X ONE MOTO X ICON

A can of Rogue beer on a table in a rustic bar or brewery with wooden decor and a sign hanging in the background.
A yellow motorcycle helmet decorated with various colorful stickers, placed next to two cans of Rogue beer on a wooden surface.
People shopping for motorcycle helmets and gear at an indoor event or market.
A bustling outdoor evening event with people gathered under string lights, tents, and trees in an urban park or outdoor venue.
Interior of a brewery with industrial decor, a bar with patrons, and large gear and chain decorations hanging from the ceiling.

CHALLENGE:

Create broader brand awareness beyond current target consumers and reach new consumers that resonate with the brand.

SOLUTION:

We identified a new target consumer in the maker / builder / DIY community that Rogue had not previously engaged with. We used experiential marketing to engage the target consumer by partnering with the One Moto Show for events at Rogue Public Houses and a hosted pop-up pub at the One Moto Show. We also partnered with ICON Motorsports to create a special beer for the event.

SEE OUR GALLERY OF WORK