BRANDING
YOU FEEL
Build a brand that people feel a connection with and are driven to support and represent the brand in their own lives.
PROJECT: PASHA HEALTH BRAND IDENTITY
Collateral
Linear Logo
Tagline
CHALLENGE:
Create a brand identity for a start up in-home health care company, including brand statements, logo, tagline, website, and a go to market strategy.
SOLUTION:
The concept for the brand is focused around the founder and her relationship with her Ukrainian Grandmother who inspired her to serve others. We used Grandma’s nickname for the brand name and the logo was derived from the Ukrainian Motanka Doll representing caring and warmth through a motherly angelic figure.
PROJECT: ANTA - KEVIN GARNETT BRAND IDENTITY
CHALLENGE:
Create a logo for Kevin Garnett that will become the symbol of his brand, signature shoe, and product line with Anta. The logo needed to represent Kevin on and off the court.
SOLUTION:
Kevin’s personality blends intensity with a love for simplicity. On court, his fierce focus is unmistakable; off court, he’s drawn to clean lines and fashion-forward minimalism. His primary logo reflects this, a strong, timeless monogram rooted in simplicity. To capture his trademark intensity, we also created a secondary mark inspired by the powerful look in his eyes.
