Comic-style explosion graphic with the word 'BOOM' in bold white letters outlined in black, with a blue cloud behind it and black lines indicating impact.

BRANDING

YOU FEEL

BRAND IDENTITY & STRATEGY

We create brands people connect with, support, and proudly represent, by blending bold design, strategy, and storytelling to make an impact.

PROJECT: PASHA HEALTH BRAND IDENTITY

Logo for Pasha Health featuring a circular design with a stylized human figure and the text 'PASHA HEALTH' and tagline 'Just rest and let us take care of you.'
Printed marketing materials from PASHA HEALTH, including pamphlets and business cards, with a logo featuring a stylized figure and the slogan 'Just rest and let us take care of you.'

Collateral

Logo with stylized human figures and the word 'HEALTH' in pink

Linear Logo

Quote saying, "Just rest and let us take care of you." in white cursive text on a black background.

Tagline


CHALLENGE:

Create a brand identity for a start up in-home health care company, including brand statements, logo, tagline, website, and a go to market strategy.

SOLUTION:

The concept for the brand is focused around the founder and her relationship with her Ukrainian Grandmother who inspired her to serve others. We used Grandma’s nickname for the brand name and the logo was derived from the Ukrainian Motanka Doll representing caring and warmth through a motherly angelic figure.

PROJECT: ANTA - KEVIN GARNETT BRAND IDENTITY

A logo with green lines forming a stylized letter 'K' inside a black rectangular background with rounded corners.
Pair of green and white athletic shoes on a black background.
Close-up of a sneaker tongue with a black panther logo and the numbers 152-120 embroidered on a green background.

CHALLENGE:

Create a logo for Kevin Garnett that will become the symbol of his brand, signature shoe, and product line with Anta. The logo needed to represent Kevin on and off the court.

SOLUTION:

Kevin’s personality blends intensity with a love for simplicity. On court, his fierce focus is unmistakable; off court, he’s drawn to clean lines and fashion-forward minimalism. His primary logo reflects this, a strong, timeless monogram rooted in simplicity. To capture his trademark intensity, we also created a secondary mark inspired by the powerful look in his eyes.

Two stylized letter K symbols, one in green and one in black, with black outlined K symbols beside them.
Three vertical stylized logos, each with the letter 'K' in different color schemes: green and black, gray and black, and white and black, set against a black background.
A black silhouette of a hand holding a smartphone, with the screen showing a colorful pie chart.
A grid of six Pop Art style portraits of a person's face, each in a different color combination: black and gray, blue and black, gray and white, yellow and black, gray and black, and yellow and black.
Green letter K on a white background
Silhouette of a person's face in profile, with stylized green geometric lines on the right.
Two black and white images of a face, with the right image having a darker background and more shadowing.
Close-up of sports shoes featuring white, green, red, and gold colors, with logos on the tongue and side.